This technique of imagining yourself speaking to someone is invaluable and can be used throughout subbed copy, not just in the intro

So, armed with your grand scheme strategy and your news sense, you are ready for the big push to get the intro right. However, there ARE minefields to avoid – for a start, stop using too many military metaphors!


Don’t frighten off Reader with a huge chunk of information: Remember the pie-eating contest.


BACK TO SAMPLER